What Is a Landing Page? | DinoRiese.com

A landing page is the page you are brought to upon clicking a search result link. You might have even found this blog by such means. Often, a website will have more than one landing page as every subpage on that website has the potential to come up as a result in a search engine. Keywords, backlinks, unique content, and more can be utilized to create more efficient and effective configuration of your landing pages and encourage increased frequency of their appearance in search engines. As a website owner, you can use this to your advantage to boost your rank organically, or even track your site statistics. Landing pages can be linked to social media, email, or search engine marketing campaigns in order to funnel traffic to a desired location and drive more visitors to your website.

Keywords are a string of words selected in relevance to your page, and they serve as a guide for search engines in terms of what your content is about or related to. This allows for more ease and accuracy in helping your target audience find your content when they search for it or a similar topic.

Backlinks are links situated on other webpages that lead back to your own website. They are essentially "referrals" that act to reassure search engines of the quality and credibility of your website, and have great potential to uplift your content. The quality of a website's backlinks is determined by the domain authority of the websites they're sourced from and their relevance to the website in question. As one of the most prominent contributors to building strong domain authority for your website, having a collection of quality backlinks is sure to fortify your SEO and your overall ranking.

A domain name refers to a website's base network address. Considering the role a website plays for your business, a domain name is like an office space. The more polished and professional your office space is, the more credibility will be attributed to your company by those who visit. Similarly, your web address acts as a description for your browser for both visitors and search engines to interpret. Along with the appearance and content of your website, your domain name sets the tone  and attributes credibility for your company in more means than one. 

The presence of relevant key words in your domain name can greatly contribute to the validity and ranking at which your website appears in search engines, promoting a greater reach potential for your company. Additionally, purchasing a domain name that is location-sensitive will allow you to reach your target audience more efficiently, providing them with easily-accessible and quality-rich landing pages filled with your authentic content, supported with backlinks, form mail, and more. Landing pages are very effective for generating organic traffic for your website.

You can furthermore boost the effectivity of your landing pages with the establishment of an SSL certificate to ensure your clientele that you value their privacy, and that their information is protected from hackers and other potentially jeopardizing infiltration. Web hosting providers such as DinoRiese.com are able to offer this service.